bring nature inside

The Plant Company is a young business, and horticulture runs in our veins as we’ve been in this industry nearly our entire lives. As we built The Plant Company, we recognized that garden centers deserved innovative, high-quality houseplants that were easier to source and didn’t require buying an entire truckload at a time.

Premium leafjoy® Genetics

Proven Winners has long believed that “A Better Garden Starts With A Better Plant®,” and that same philosophy applies to leafjoy®. The program includes the best genetics available, designed to give the consumer a better experience while providing an exciting mix of plants for retail displays to attract novice and experienced houseplant enthusiasts alike.

The leafjoy program is divided into three product  groups: PremiumBoutique, and Collector’s Edition. This allows retailers to offer a range of price points from classic to more rare varieties.

Prismacolor™ Rugosum Aberrant – hybrid

Philodendron hybrid

Freckled Splash – carnosa

Hoya carnosa

    Sweet Dreams® Amagris – burle-marxii

    Ctenanthe burle-marxii

    Beautifall® Jade – aureum

    Epipremnum aureum

    Sylvaticum – sylvaticum

    Piper sylvaticum

    Indonesia Pink – crocatum

    Piper crocatum

    Our collections

    To reduce consumer purchasing anxiety and simplify decision-making, we developed four leafjoy plant use collections based on locations where consumers typically use houseplants. The four color-coded collections, identified with color-coded icons on the front of each large, easy-to-read plant tag, let the shopper know where it can be used quickly — in many cases, a leafjoy plant can be used in multiple areas of a home or office.

    Atrium Collection™

    High light plants for brightly lit spaces

    Cocoon Collection™

    Low light plants for interior rooms

    SpaScene Collection™

    Humidity-loving plants for bathrooms

    WorkLife Collection®

    Space-saving plants for desks, shelves and tabletops

    leafjoy premium varieties

    Premium houseplant genetics, grown to exacting standards, account for about 75% of the overall program.

    leafjoy boutique varieties

    These unique genetics are in limited supply and, in some cases, exclusive leafjoy varieties. Boutique varieties are exclusive to Independent Garden Centers and come with a modified tag design to call them out on the retail display table.

    leafjoy collector’s edition varieties

    These varieties are the rarest and are in very limited supply. They are exclusive to Independent Garden Centers and come with a modified tag design and a collectible metal medallion to further call them out on the retail display table.


    Our convenient location near major shipping lanes in Virginia allows leafjoy plants to get to your garden center quickly, with no need to fill an entire truck!

    Feeling Flirty™


    New breeding,  more compact,  & more colorful than ‘Nanouk’.