For houseplant retailers / IGCs / Grocery
Fill out our online forms by following this link. Afterwards, you’ll get an email with the next steps for registering as a wholesaler with us. This includes the PDF forms we’ll need you to fill out for compliance reasons and the email address to forward them to. Once approved, your account is established and you may begin placing orders.
20 cases (boxes) is the minimum order requirement. Most Grower Choice Bundles are 15 cases with the possibility to add up to 5 add on growers choice cases.
Freight prices are zone dependent. Freight prices for your zone are found and calculated into your order total.
The Weekly Availability Order Form is distributed each Friday evening. Orders are treated on a first come- first served basis. The sooner you submit your order, the better. Ordering closes on Wednesdays at 10 am EST.
As little as a week. If you order on Monday; your order will ship the following Monday.
Payment terms are net 30 days.
As little as a week. If you order on Monday; your order will ship the following Monday.
Any damage to your order, document with photographs. Send a message to sales@theplantcompany.com including the photos and detail the damage. We will work with you to process any necessary credits.
The inside sales team is here to help you every step of the way. Any questions, concerns, or requests for help please reach out to us by phone at 540.425.0087 or email us at sales@theplantcompany.com.
We have Growers Choice Bundle Options that offer a wide variety of products. Customers may also choose the Buyer's Choice Option where you can choose your order a la carte style. A 10% handling fee is added to the price of your order for this option.
The team at Proven Winners/Leafjoy is always available to address your plant concerns. They can be reached at: Home Gardeners and Online Plant Orders - 815.895.8130 Email: customercare@provenwinners.com Office Hours: Monday - Friday 8am to 4:30pm CST
If you are an Industry Professional - 815.895.1872
Our prices have remained steady for 3 years since our inception. We have not raised our prices during this time. Beginning August 2025 a 10% handling fee for the Buyers Choice was instituted to account for operational efficiencies for this type of order fulfillment.
Yes, orders may be picked up. Pick up orders require a minimum purchase of $1200. Pick up orders may be picked up either Monday or Tuesday afternoons after 1 pm with pick up time scheduled with sales@theplantcompany.com
For plant owners
We looked at the existing houseplant marketplace and noticed that many plants were being sold without identification and plant care tags – in fact, many plants only included a price sticker.
They didn’t even have a genus, species, or variety name!
Through our partnership with Proven Winners, The Brand Gardener’s Trust™, we know that helping consumers be successful with their houseplants will not only lead to repeating purchases but will also develop a higher level of trust and confidence in the leafjoy® line.
To reduce the plant buyer’s anxiety as they make purchases, leafjoy plants will include a large plant tag that will give them the information they are looking for and be easy to see and read.
Additionally, the label will be attached to a wooden “riser” to keep it out of the soil. It will act as a variety-specific piece of Point of Purchase as we know many retailers struggle with implementing signs and posters in their retail space.
Leafjoy plants will automatically ship with tags that include:
- An in-use, variety-specific photo to provide inspiration
- Variety name, genus, and species
- Why-buy and where-to-use information
- QR code link to a video explaining leafjoy benefits
- Easy-to-understand care information
The consumer survey clearly showed substantial concerns and anxiety surrounding the light levels plants need to perform in various rooms or areas of a house or apartment. We received comments such as the following:
- “I only have South facing windows.”
- “I love houseplants but often don’t have a place with enough light.”
- “I would love to see plants that don’t need much light to beautify my home office.”
- “Could you please put east, west, north, south, or interior room placement on the care directions?”
To address this consumer pain point, reduce their purchasing anxiety, and simplify the decision-making process, we developed four leafjoy plant use collections based on locations where consumers typically use houseplants.
The collection names will be identified with color-coded icons on the front of each plant tag to let the shopper know where it can be used quickly — in many cases, a leafjoy plant can be used in multiple areas of a home or office.
The leafjoy plant’s collections in the garden center make merchandising and selling easy! Using eye-catching Points of Purchase pieces for each collection, staff and shoppers can quickly identify the matching color-coded icons on the tags, posters, or bench cards.
This will allow the staff member to quickly and easily guide the shopper or, even better, turn the leafjoy department into a self-service shopping experience!
Soil-based leafjoy plants: Unwrap the plant, water it, then place it in the amount of light that has been recommended for it.
leafjoy H20 plants: Your open-cork hydroponic leafjoy H2O houseplants are shipped without water, so please unbox them as soon as possible. Upon receipt, fill the glass vessel with distilled water to a depth of approximately one inch below the cork. If distilled water is not available, bottled water is the next best option. Tap or city water will do in a pinch. The cork is designed to remain in place, so carefully pour the water through the hole in the top of it. Empty and replenish the water every one to two months or if the water becomes discolored.
Distilled water is the best kind to use for both soil-based and leafjoy H2O houseplants. If distilled water is not available, bottled water is the next best option. Tap or city water will do in a pinch.
Soil-based and leafjoy H20 houseplants prefer filtered light. They should be kept out of direct sunlight to prevent the leaves from burning. Requirements for light intensity vary depending on the type of plant. Terms to describe light levels generally include high light, bright indirect light, moderate light or low light. The intensity of natural indoor light depends on the location in your home. Learn more about where to place your plant indoors.
Watering every other month should be plenty unless you notice the water level is low or becoming discolored. Keeping the cork in place, gently pour the water out through the hole in the top of the cork. The cork is designed to remain in place. Fill the glass vessel with distilled water to a depth of approximately one inch below the cork. Simply empty and replenish the water every one to two months if it becomes discolored.
Most indoor houseplants originate from warm tropical climates. Average home temperatures are suitable for most houseplants, with an ideal range of 60-75 degrees F.
Indoor air can be dry, particularly during the winter when heating systems are operating. Dry air can result in shriveled, wilted, curling, yellow or brown foliage. The optimal humidity range for most leafjoy houseplants is 40 to 60 percent.
Hydroponic leafjoy H2O houseplants should not be fertilized. This type of virtually carefree houseplant requires no care other than adding fresh distilled water every one to two months.
Potted leafjoy houseplants do benefit from small amounts of fertilizer. Feed them once per month at half strength when they are actively growing. Reduce frequency of fertilization in the winter months. If no new leaves are growing, the plant does not need to be fertilized.
This virtually carefree houseplant can be placed anywhere in your home that receives indirect light. It requires no care other than adding fresh distilled water every one to two months.
Plants in leafjoy H20 bowls will grow for one to two years before their roots will need a light trim. The plant should remain in the original leafjoy H2O container since the cork and vessel shape are specifically engineered for this growing purpose.
Soil-based leafjoy plants are growing in a peat moss-hydrafiber mix. These potted plants can be repotted into fresh potting soil if you desire. We recommend a peat moss-perlite mix (80% peat/20% perlite) which is readily available wherever potting soil is sold.
Leave the cork on your leafjoy H2O houseplants. The cork and vessel shape have been specifically engineered for this growing purpose and are meant to be kept in place for the life of the plant. When you need to add water or pour out discolored water, simply pour the water through the opening in the cork.
Once the cork is removed from your leafjoy H2O container, it may no longer be safe due to its engineering. The entire unit should be disposed of safely. If you would like to save the plant, you can place it in a different container of distilled water and continue to care for it that way.
No, please do not add anything to the container other than water.
Do not ingest any part of any leafjoy houseplant. Please refer to the ASCPA website and contact your veterinarian with specific questions and concerns regarding plants that are safe for pets.
If you notice pests around your houseplants, a light mist of neem oil spray or insecticidal soap should cure what ails it. Nothing, including fertilizers, should be added to the distilled water of leafjoy H2O houseplants.
Staking a houseplant is easily done with a bamboo stake and loose twine. For plants with heavier branches, use a moss pole and twist ties or Velcro strips. Take care not to pinch the stems or tie them up too tightly or they could stop growing and water could be inhibited from moving through the plant.
All houseplants need some light but try our lowest light-tolerating houseplants in the leafjoy Cocoon collection. Adding a small grow light for a few hours a day will help to keep your plants happy and healthy if they are growing in a dark corner.
Houseplants, like people, have unique personalities and needs. Some are easy-going and can live anywhere while others thrive on a schedule. Some are stubborn and dramatic when they don’t get their way or their water. We understand that plants flourish when adopted by plant parents whose personalities and attentiveness align with their needs. Learn how to pick your perfect houseplant.
These easy-care houseplants typically live for one to two years, but we have seen some thrive for much longer.
Every leafjoy® houseplant undergoes arduous research, development, and testing before it enters a rigorous scientific process called viral indexing. After it's thoroughly tested again, only the very best are selected for tissue culture reproduction. This process ensures that the plant you receive is healthy and consistently high-performing—far surpassing the standard version of its original parent plant you might find on the shelf with the same name. We give these plants a new name to help convey that you're getting something truly elevated! It's our way of signaling that this plant has earned its own identity, and you can expect something exceptional.
Wanna talk? We’re here to help out.
sales@theplantcompany.com
T: 540-425-0087
Monday – Friday 7:30 am – 5:00 pm EST
Taylor Grande - Northeast Territory Sales Manager – IGC
tgrande@theplantcompany.com
T: 540-203-3208
Mid Atlantic, Southern, Midwest and West Territories – IGC
sales@theplantcompany.com
T: 540-425-0087
Robert Halksworth - National Sales Manager
Groceryrhalksworth@theplantcompany.com
T: 540-328-1798 | C: 785-221-1308
Dave Thorne
dthorne@theplantcompany.com
Walt Matzke
Southern Division Sales Manager – HD
wmatzke@theplantcompany.com
Jana Neer
Northern Division Sales Manager – HD
jneer@theplantcompany.com
