leafjoy®

bring nature inside

It’s a good thing leafjoy® is easy to restock, because these irresistible houseplants fly off garden center shelves. Delight your customers with plants so easy to care for, even the most hopeless home gardener can confidently collect them all. With flexible ordering, exclusive genetics and built-in marketing support, leafjoy® is your garden center’s perfect houseplant partner.
A bright living room adorned with lush plants and a dog lounging comfortably on the floor.

help your customers discover their green thumb

We surveyed thousands of people to find out what makes them hesitate to buy a houseplant.

More than half said they don’t know how to help a plant thrive in their home.

And no wonder – most houseplant tags give no indication of what the plant needs to flourish.

Many plants come with no tags at all.

Two donut charts comparing reasons why people avoid getting plants, based on responses from Facebook and Instagram. The largest segment in both charts is 'Don't have enough light'—49% on Facebook and 54% on Instagram. Other reasons include 'I might kill it' (25% Facebook, 23% Instagram), 'Don't have a spot for it' (19% Facebook, 22% Instagram), 'Don't know how to care for it' (14% Facebook, 15% Instagram), and 'Worried about pests' (17% Facebook, 22% Instagram). Each reason is represented by a different color in the chart legend below.

shoppers can easily find the right leafjoy® for any space

With leafjoy® collections, shoppers don’t have to wonder whether a plant will work in their space. Each large, easy-to-read tag is color coded to show exactly where that plant will flourish. Tags build customer confidence with simple care instructions and QR codes linked to video plant care tutorials.
Close-up of a Ficus elastica, commonly known as a rubber plant, with large, glossy dark green leaves and a central pink new leaf unfurling. The plant is indoors, placed near a gray couch and a textured rug.

premium genetics: start healthy to stay healthy

Draw buyers in with lush displays of thriving foliage. Our robust varieties benefit from strong genetics you won’t find anywhere else. 

Each plant is virus indexed and grown inside our state-of-the-art greenhouse, so it arrives at your door healthy and free of pests and disease.

designed for independent retailers

As a small business ourselves, we care about the success of independent retailers. We’ve made it as easy as we can for independent garden centers to order, merchandise and sell leafjoy® plants.

 

low-volume shipping

Order amounts from a single pallet to a full truckload. The minimum order is just 10 cases.

Each pallet can include any combination of cases. Customize the varieties within each case to build your garden center’s perfect inventory mix.

include unique genetic varieties for higher margins

leafjoy® premium varieties
The varieties customers ask for, grown with premium genetics.
leafjoy® boutique varieties
Unique genetics in limited supply with
a modified tag alerts customers this is something special.
leafjoy® collector's editions
Rare, limited-run varieties with
a modified tag and collector's medallion to stand out on your display tables.

marketing support from Proven Winners 

leafjoy® retailers enjoy the massive reach of Proven Winners marketing solutions.
  • Nationwide advertising
  • Strong social media presence
  • Ready-made signage and marketing materials
  • Staff education and training
Proven Winners logo

LOW VOLUME, FAST, AND RELIABLE SHIPPING AVAILABLE!

Our convenient location near major shipping lanes in Virginia allows leafjoy plants to get to your garden center quickly, with no need to fill an entire truck!

Feeling Flirty™

Tradescantia

New breeding,  more compact,  & more colorful than ‘Nanouk’.