About Us
on a mission to reinvent houseplants
We believe in the power of nature to improve people’s lives. Houseplants allow people to bring nature, and its benefits, inside.
Unfortunately, many people believe they just have bad luck with houseplants. They blame themselves because time and again, they bring a plant home and it fails to thrive.
But it’s not their fault. Many houseplants are sold without any care instructions. Some aren’t even labeled with the plant’s name! Plant lovers are going into the adventure of caring for a plant without knowing the first thing about its needs.
We established The Plant Company to set people up for success.
We partnered with top plant breeders to develop houseplants with robust genetics.
We developed clear, easy-to-understand care instructions and included them with every plant.
And we developed a collections system to guide people to the plants best suited to thrive in their home.
After experiencing the thrill of growing one healthy houseplant, many people get hooked.
As their confidence blooms, they buy more and more plants, filling their indoor world with natural beauty.
Jason vanWingerden and Frank Paul
The Plant Company co-owners
serving independent garden centers
We’ve spent our whole lives in horticulture, and we know independent garden centers are the heart of the industry.
We think it should be easy for local garden centers to source unique, high-quality houseplants, without buying a truckload at a time.
We built a state-of-the-art greenhouse in the beautiful Blue Ridge Mountains, an optimal growing environment near major shipping lanes. We developed a flexible wholesale program built on the pillars of low volumes, customizable orders, and reliable shipping.
We have an unwavering commitment to helping you develop your customers into enthusiastic plant collectors. As their confidence grows, so will their trust in your garden center’s ability to provide healthy, easy-to-grow plants. Customers, garden centers, and The Plant Company – let’s all grow together.
